diff --git a/cmd/ci.go b/cmd/ci.go
index 576bfbe89491b55c627bfd1040bb7aa0edc5b8bb..61dd5f8400658c4cf7addf1e90e92988ffd50af4 100644
--- a/cmd/ci.go
+++ b/cmd/ci.go
@@ -42,12 +42,12 @@ func init() {
 	// configCmd.PersistentFlags().String("foo", "", "A help for foo")
 	ciCmd.PersistentFlags().StringVarP(&dockerRegistry, "registry", "r", "", "url of the docker registry")
 	ciCmd.PersistentFlags().StringVarP(&dockerRegistryNamespace, "registry-namespace", "n", "", "namespace in the docker registry")
-	ciCmd.PersistentFlags().StringVarP(&imageTag, "image", "i", "", "image tag for docker")
+	ciCmd.PersistentFlags().StringVarP(&imageTag, "image-tag", "i", "", "image tag for docker")
 	ciCmd.PersistentFlags().StringVarP(&environmentSuffix, "environment", "e", "", "environment suffix to append to helm release name")
 
 	ciCmd.MarkPersistentFlagRequired("registry")
 	ciCmd.MarkPersistentFlagRequired("registry-namespace")
-	ciCmd.MarkPersistentFlagRequired("image")
+	ciCmd.MarkPersistentFlagRequired("image-tag")
 
 	// Cobra supports local flags which will only run when this command
 	// is called directly, e.g.:
diff --git a/cmd/ci_deploy.go b/cmd/ci_deploy.go
index 35e068f10df8bb33e58717ffcc13f753c458b56a..6021a5a4737ef76df72f93b1b1252641ba01ebb0 100644
--- a/cmd/ci_deploy.go
+++ b/cmd/ci_deploy.go
@@ -63,8 +63,7 @@ func fluxDeployCi(config config.Config) error {
 	for _, deployable := range config.Deployables {
 		image := deployable.Name
 
-		dockerImage := dockerRegistry + "/" + dockerRegistryNamespace + "/" + image
-		dockerTag := dockerImage + ":" + imageTag
+		dockerImageTag := image + ":" + imageTag
 
 		var releaseName string
 		if environmentSuffix == "" {
@@ -75,7 +74,7 @@ func fluxDeployCi(config config.Config) error {
 		color.Blue("Updating Flux Release:", releaseName)
 
 		os.Setenv("KUBE_SERVICE_NAME", releaseName)
-		os.Setenv("DOCKER_IMAGE_TAG", dockerTag)
+		os.Setenv("DOCKER_IMAGE_TAG", dockerImageTag)
 		os.Setenv("CI_PROJECT_NAME", image)
 
 		err := environment.Run(true, "fluxhelmrelease")